StarStar DM2

Goals:

Drive exclusive movie trailer views and fan engagement to create early buzz and support for the DM2 Blu-ray and DVD release in October, as well as build out a mobile database of engaged fans to re-message and re-market Universal products to.

Offers:

Call ssm-icon-15DM2 for a special message from Gru and get a sneak peek from the movie.

Results:

Thousands of calls, click through’s and opt-ins for Universal.