StarStar DOVE

Goals:

Drive awareness and engagement with the Dove Real Women Everywhere campaign.

Offers:

Call ssm-icon-15 DOVE to submit a photo and appear in the Real Women Everywhere “Living Ad”.

 

Results:

  • Real-time opportunity for audience to appear in the campaign
  • Provided simple branded way for Dove fans to engage via a branded mobile site
  • Social / sharing features enabled people to notify their friends and spread buzz