StarStar START


Drive engagement with Kellogg’s Sponsorship of the 2014 Olympics and Team Kellogg’s, plus drive ongoing donations and touch points with Kellogg’s sponsored athletes.



Callssm-icon-15 START and Kellogg’s will give breakfast to kids in need.


Daily & weekly donations increased week-over-week, as well as repeat callers making multiple donations. Hundreds of calls driven weekly as a result of the ssm-icon-15 CTA.