Category Archives: Advertising

Zoove Joins Mblox

Today, mBlox announces the completion of two acquisitions: next-generation, mobile messaging provider CardBoardFish and StarStar® service provider Zoove. The agreements bring together the mobile messaging industry’s leaders in scale and scalability while extending the Mblox product line to add new voice and messaging features for its reseller partners and direct clients.

Mblox is the largest Application to Person (A2P) mobile messaging provider in the world, trusted by more companies to carry their mission-critical traffic than any other service. As the industry’s most experienced Tier One SMS aggregator, Mblox provides reliable, uncompromising connections and create positive brand experiences that transform numbers into profitable relationships.

Boost Your Mobile Strategy With These 3 Tips

Mobile commerce and strategy is a new era of growth, spurred on by increased consumer usage of mobile devices for searching, shopping, promotions, marketing and buying both on-device and in-store. Campaigns are becoming more interactive, mobile traffic and search is gaining on web, and social media usage has shifted to a mobile-first activity.

Super Bowl Ads Heavy On Humor, Still Light On User Engagement

The Super Bowl has come and gone, but the advertising lives on as brands seek to squeeze as much as possible out of their expensive creative masterpieces.

3 Brands Using Mobile to Enhance In-Stadium Sports Experiences

The Super Bowl may be over, but there’s still plenty of opportunity left this year to engage with sports fans. Think about it: when was the last time you went to a sporting event and didn’t use your phone…to text, browse or snap photos? And with the number of ads flooding these stadiums, now is the time to play into the hands of fans and use mobile to bridge the gap between offline and online marketing.

The Super Bowl Ad Playbook

It’s here! (Literally.) Super Bowl XLVIII is upon us and New York City is buzzing. But we are most excited about the advertising and in-the-moment consumer connections that brands will be trying to make during one the biggest advertising events of the year.

Mobile and Social’s Fast Track to the First Screen

The reigning “first screen,” television, still has its place in the lives of consumers, but that place is usually restricted to the living room. But since mobile content is so intimately about us — our location, our desires, our relationships, our likes and dislikes — it will soon be inevitable: phones are the first screen. TV, you’re now playing second fiddle.