Category Archives: Audience Engagement

5 Types of Mobile Content That Really Drive User Engagement

To many, the mere mention of “mobile marketing” conjures images of apps, unexpected SMS pushes, and QR codes. But news flash: your brand’s presence on users’ devices isn’t limited to these or even to mobile sites and/or intrusive mobile advertising. There are many types of mobile content that can procure engagement, but there are five that stand out as particularly effective. See how the following types of content can work either independently to produce compelling, real-time results or in tandem with your other marketing channels to bridge otherwise disparate efforts.

3 Brands Using Mobile to Enhance In-Stadium Sports Experiences

The Super Bowl may be over, but there’s still plenty of opportunity left this year to engage with sports fans. Think about it: when was the last time you went to a sporting event and didn’t use your phone…to text, browse or snap photos? And with the number of ads flooding these stadiums, now is the time to play into the hands of fans and use mobile to bridge the gap between offline and online marketing.

The Super Bowl Ad Playbook

It’s here! (Literally.) Super Bowl XLVIII is upon us and New York City is buzzing. But we are most excited about the advertising and in-the-moment consumer connections that brands will be trying to make during one the biggest advertising events of the year.

6 Mobile Lessons Learned in 2013

2013 saw many brands, early- and late-adopters alike, continue to embrace mobile: some things worked, some things didn’t, and for some new technologies and tactics their long-term viability is yet to be seen. Regardless, there are always lessons to be learned that we as marketers can apply going forward.

Advertising, TV and Mobile: The Perfect Marriage

50% of smartphone owners use their devices while watching TV on a daily basis, and 80% use it at least once a week. With numbers like that, advertisers simply cannot miss the chance to use mobile to not only engage their audiences, but fully understand the value and efficacy of media buys.

Is a Mobile App the Right Move For Your Brand?

Apps, apps everywhere. These days it seems like everyone has an app. From retailers, banks health clubs, and travel companies, everyone has seemingly found a way to translate their site to an app. Right, wrong or indifferent, the real problem is with app stores hosting nearly one million apps, the probability of your app actually being used—and therefore an ROI success story—is shrinking.


Evolving Storytelling Into Storybuilding with Mobile

Good brand storytelling, like all good story telling, is rooted in authenticity and originality. It results in qualities that resonate with audiences—entertainment, intrigue and engagement—and is not going anywhere any time soon. And nowhere is this evolution more apparent than in the mobile theatre.

Using the ‘Second Screen’ to Your Marketing Advantage

Most of us have our smartphones or tablets (or both) nearby most of the time—especially when engaging in more passive activities like watching TV, listening to music, or surfing the net. We’re all multitasking all the time, whether we’re aware of it or not.