Category Archives: Coupons

Retailers Must Act Now for Innovating with Mobile for Back-to-School Campaigns

The life of a retail marketer is always focused on the next big campaign—from Christmas, to Valentine’s Day, Easter and then Back-to-School—it’s a never-ending cycle of seasonal shifts. However, as consumers become increasingly mobilized, this year retailers will have take advantage of the smartphone if they want to stay ahead of the competition. However, retailers should remember that even just trying a few mobile ideas will be 10x than ignoring it all together. So, as you start to gather August targets and ideas, take a cue from these five retailers getting it right with their on-the-go audience:

5 Types of Mobile Content That Really Drive User Engagement

To many, the mere mention of “mobile marketing” conjures images of apps, unexpected SMS pushes, and QR codes. But news flash: your brand’s presence on users’ devices isn’t limited to these or even to mobile sites and/or intrusive mobile advertising. There are many types of mobile content that can procure engagement, but there are five that stand out as particularly effective. See how the following types of content can work either independently to produce compelling, real-time results or in tandem with your other marketing channels to bridge otherwise disparate efforts.

How to Boost Mobile Coupon Redemption Rates

A new breed of coupons, special offers, and promotion tactics has arrived alongside mobile. According to eMarketer, mobile coupon users will top out at a whopping 46 million in 2013—providing marketers with a new way to think about and deliver discounts to consumers. But getting that experience right can make or break the success of the campaign.