Category Archives: Geotargeting

3 Brands Using Mobile to Enhance In-Stadium Sports Experiences

The Super Bowl may be over, but there’s still plenty of opportunity left this year to engage with sports fans. Think about it: when was the last time you went to a sporting event and didn’t use your phone…to text, browse or snap photos? And with the number of ads flooding these stadiums, now is the time to play into the hands of fans and use mobile to bridge the gap between offline and online marketing.

Making the Most of SoLoMo Efforts with Mobile-Centric Strategies

We’ve only begun to scratch the surface of SoLoMo’s potential. Most brands are slow to adopt mobile marketing in general, let alone successfully integrating it into the entire marketing mix. Now that mobile has put consumers in the driver’s seat, it’s time to focus on how we can use it to continuously propagate our social and local efforts — both of which are highly crucial to not only attracting new customers, but holding on to them, as well as getting them to buy from us, over and over.

The Next Generation “Check-in”: Mobile Geo-fencing

The mobile check-in definitely changed the consumer mindset on letting everyone in on our their exact location. Smart brands picked up on this immediately, leveraging location data to market better to consumers on-the-go. And nowadays, this trend is getting even smarter.