Category Archives: Measurement

4 Reasons Your Mobile Channel is Falling Behind + How to Get Back on Track

Let’s cut to the chase. Mobile is moving faster than most of us can keep up. Consumers are in the driver’s seat and becoming increasingly demanding about how they can access your content—and the experience than comes with it. Identify if you’re falling behind and get moving on some new campaigns, or suffer the consequences.

3 Tips for Improving Your Mobile Data Strategy

According to a recent Forrester Report, nearly 37% of marketers don’t have defined objectives for mobile marketing measurement. This means the troves of data being generated by consumers every minute of every day isn’t being put to good use.

Measure Twice, Cut Once: Understanding Your Mobile Marketing Success

A recent Forrester Report cited that nearly 37% of marketers don’t have a defined objective when it comes to mobile marketing measurement. However, what might be more terrifying than not keeping up with the latest and greatest mobile technology, however, is not knowing how to measure and analyze the data gathered through those efforts.