Category Archives: Mobile Marketing

Zoove Joins Mblox

Today, mBlox announces the completion of two acquisitions: next-generation, mobile messaging provider CardBoardFish and StarStar® service provider Zoove. The agreements bring together the mobile messaging industry’s leaders in scale and scalability while extending the Mblox product line to add new voice and messaging features for its reseller partners and direct clients.

Mblox is the largest Application to Person (A2P) mobile messaging provider in the world, trusted by more companies to carry their mission-critical traffic than any other service. As the industry’s most experienced Tier One SMS aggregator, Mblox provides reliable, uncompromising connections and create positive brand experiences that transform numbers into profitable relationships.

Three Ways to Take Mobile Cross-Channel

It’s true, mobile’s influence on consumers is reaching far beyond which device and apps you choose to download, it’s actually inspired a new breed of consumer habits and expectations, and in turn, is shaping consumers’ interactions with all marketing channels.

Why Out-of-Control Social Conversations Are a Good Thing

We’ve all seen it before: “Like this page if…”; “Comment with your favorite thing about…”—etcetera. That collective sigh you’re hearing is a fairly standard response to these overused phrases which have become the telltale sign of a company trying to force a conversation on social media. Sorry, but if National Cat Day, is your company’s ace-in-the-hole for getting people to engage online, it may be time for a social media intervention.

Boost Your Mobile Strategy With These 3 Tips

Mobile commerce and strategy is a new era of growth, spurred on by increased consumer usage of mobile devices for searching, shopping, promotions, marketing and buying both on-device and in-store. Campaigns are becoming more interactive, mobile traffic and search is gaining on web, and social media usage has shifted to a mobile-first activity.

Engage Moms On Their Terms: In The Moment And On The Go

Volumes could be written about the various ways to engage mothers with mobile, but for now I want to focus on one specific tactic that has proven, both in the field and through independent research, to help drive moms to make purchases. I’m talking about strategic in-store messaging paired with mobile activated calls-to-action that deliver relevant, in-the-moment incentives to influence or cement purchasing decisions while moms are on the go.

Death of an Email Salesman, Rise of the Mobile Superhero

Email has enjoyed a nice run as a powerful marketing vehicle. In fact, many marketers who came of age in the digital era have hinged their careers on it.  Emails became smarter with optimized design, segmentation and personalized offers. We learned how to rapidly grow databases and strategized remarketing practices. Heck, analytics gurus and excel wizards had nothing on us when it came to proving our worth with numbers.

3 Tips for Improving Your Mobile Data Strategy

According to a recent Forrester Report, nearly 37% of marketers don’t have defined objectives for mobile marketing measurement. This means the troves of data being generated by consumers every minute of every day isn’t being put to good use.

Five Mobile Mistakes to Avoid

Mobile adoption and commerce is entering a new era of growth. Spurred by increased consumer usage of mobile devices for searching, shopping, promotions, marketing, and buying on-device and in-store, its outlook is nothing but positive. Brands now have a wide range of creative technologies and campaigns to put mobile at the core of their marketing and reach consumers anytime, anywhere.

5 Types of Mobile Content That Really Drive User Engagement

To many, the mere mention of “mobile marketing” conjures images of apps, unexpected SMS pushes, and QR codes. But news flash: your brand’s presence on users’ devices isn’t limited to these or even to mobile sites and/or intrusive mobile advertising. There are many types of mobile content that can procure engagement, but there are five that stand out as particularly effective. See how the following types of content can work either independently to produce compelling, real-time results or in tandem with your other marketing channels to bridge otherwise disparate efforts.

M-commerce: A New Secret Weapon for Bricks-and-Mortar Success

The online shopping experience has many benefits: access to unlimited inventory, quick search capabilities, and overall convenience. But it lacks one key element: human interaction. Before making a purchase, consumers often want to try out products — to see and touch them, or get a second opinion. In fact, a recent IBM survey reveals that nearly nine out of ten consumers still finalize their purchases in-store.