Category Archives: Privacy

New TCPA Regulations: Trick or Treat?

Halloween has come and gone, but the new TCPA regulations are possibly still haunting your mobile marketing efforts. But before your entire team panics about the new regulations, the good news is these changes present both a challenge and an opportunity for mobile marketers. If SMS messaging is going to be a part of your mobile marketing strategy, there are a few innovative ways to get your audience excited to opt-in to your marketing programs, and keep your campaigns compliant.