Category Archives: Second Screen

3 Brands Using Mobile to Enhance In-Stadium Sports Experiences

The Super Bowl may be over, but there’s still plenty of opportunity left this year to engage with sports fans. Think about it: when was the last time you went to a sporting event and didn’t use your phone…to text, browse or snap photos? And with the number of ads flooding these stadiums, now is the time to play into the hands of fans and use mobile to bridge the gap between offline and online marketing.

The Super Bowl Ad Playbook

It’s here! (Literally.) Super Bowl XLVIII is upon us and New York City is buzzing. But we are most excited about the advertising and in-the-moment consumer connections that brands will be trying to make during one the biggest advertising events of the year.

Advertising, TV and Mobile: The Perfect Marriage

50% of smartphone owners use their devices while watching TV on a daily basis, and 80% use it at least once a week. With numbers like that, advertisers simply cannot miss the chance to use mobile to not only engage their audiences, but fully understand the value and efficacy of media buys.

Using the ‘Second Screen’ to Your Marketing Advantage

Most of us have our smartphones or tablets (or both) nearby most of the time—especially when engaging in more passive activities like watching TV, listening to music, or surfing the net. We’re all multitasking all the time, whether we’re aware of it or not.